Take our name, for instance. It’s pronounced Hey-Cull. Except the Canadians say Hag-Awl. The Ohio Hagkulls say Hey-Gull. One stubborn old man insists on pronouncing it Hey-G-Cull. And in the old country, the Finns add an A to it, and say it in the most amazing way yet: Hey-Cool-Uh. That’s one of our stories.
Advertising. Design. Creative Direction. Copywriting. Animation. Naming. Videos. Digital. Advertising. Design. Creative Direction. Copywriting. Animation. Naming. Videos. Digital. Advertising. Design. Creative Direction. Copywriting. Animation. Naming. Videos. Digital. Advertising. Design. Creative Direction. Copywriting. Animation. Naming. Videos. Digital.
Everything starts with a story. Your story. Once we know it, we can recommend the best channels to share it with your customer. There is no one-size-fits-all solution. Unique stories deserve unique thinking.
Design is much more than the look of a piece. It’s another way we tell your story. And whether you have an existing design language or are looking to expand and improve your current one, our artists can help.
When we creative direct projects — whether it’s a website, a video, or anything in between — we take a macroscopic and a microscopic view to serve the overall brand and to ensure every detail is correct. We’re Big Picture people. And Little Picture™ people, which is a thing we just made up.
For us, the words come first. We’re storytellers, after all. Story nerds, even. And because every word helps create the story of your brand, we make sure every word has an impact.
Sometimes your story comes to life best in animation. Whether it’s traditional, digital, or stop motion, we have the experience to create animations that look and sound amazing.
Great products and services are wonderful; must-have products and services are great AND have perfect names. We work with clients to craft names that dovetail perfectly with your marketing plans, your overall brand, and (you guessed it) your story.
We love video. It’s an incredibly useful medium. We bring the same attention to detail and devotion to story whether we’re creating an intensive instructional video or a punchy, twenty-second TikTok.
Your website and social media presence is like a handshake to a potential customer. You want it to be firm, but not forceful; warm, but not sweaty; and, yes, I can see the metaphor is breaking down... The short answer? We help create digital as welcoming as your brand.
Founder and Creative Director
Artist and Designer
Hug Machine