Downtown Des Moines has suffered from a classic perception vs. reality problem for years. Although it’s an amazing place to live, work and play, historically, not enough people have chosen to make it home, and like many cities, there has been an exodus toward the suburbs.

We worked on various iterations of this campaign over ten years and achieved much success. Over that timespan, for example, one metric—residential occupancy—grew by 20 percent.

These billboards and outdoor banners invited people to make downtown home.

Featured Work: Billboards & Banners

Featured Work: Print Ads

These ads won a special award for copywriting. (And were really fun to write.)

Featured Work: Outdoor and Radio

DowntownDesMoines.com wanted to feature their search function, so we decided to use the search to tell a three-word story of a night downtown. The radio expanded on the outdoor.