Pergo invented the laminate flooring category, and they’ve continued to make beautiful, innovative flooring for decades. We’ve worked with them on strategy, new product naming, brochures, videos, website copy and much more.

The Pergo story comes down to this: your floor is important, but family comes first.

Pergo makes floors designed to stand up to the everyday abuse of busy families, whether that’s a pair of high heels or matching dalmations. These are floors that you can live on.

And here’s an example of a product specific spot, still focused on families living their lives.